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Key Features:
An overview of hospital from service sector perspective. Latest information about upcoming sector is dealt. Clearly differentiates hospital administrations and hospital management. Covers all the areas of customer-friendly management, from selling concept to marketing concept. Deals with importance of human assets and shift of focus of top management towards employees. Latest topics such as telemedicine, E-health quality tools, balanced score card, etc. are explained. Profit centric hospitals pricing policies are deeply explained based on customer-defined values. Deal with all the 7Ps (Product, Price, Place, Promotion, People, Physical evidence and Process) of the marketing mix, so that one can run the hospital as an industry. It is a ready reference book for latest hospital management. Provides an in-depth knowledge of quality model SERVQUAL
